Product research is a very important activity in new product development – it can be carried out at several stages of new product development. Product research helps an organization make products which are expected by the customers. This helps have an competitive advantage and leadership position in the market.
The aim of supplier selection is to ascertain the excellent supplier who proposes the best value for money of product or service. Appropriate supplier selection ultimately results in high profit and quality. In this strategic partnership, the supplier is considered as an intrinsic part of the organization.